Reaching Gen-Z Across Multiple Platforms

Communication is an ever-evolving challenge for the food service industry. With traditional mediums showing less effectiveness, how do colleges and universities break through a communication-saturated world to bring their message to students? Creating authentic, quality social media content that fits into their lifestyle. Evan Wilson, Unit Social Media Manager at Texas Tech University explains how  Hospitality Services created an aggressive plan to double its following in less than a year. Communicating with students, increasing engagement, improving customer service, and the overall experience that the university provides.