Maximize Your Trade Show Experience: Training and Best Practices for Exhibit Staff
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Register
- Industry Member - Free!
NACUFS is providing this training to help you enhance the value of your participation at your upcoming events, and strengthen your relationships with collegiate dining professionals who could be your future customers.
- Learn expert strategies for attracting and engaging attendees.
- Improve booth interactions with best practices for communication and trust-building.
- Discover techniques to maximize your ROI and convert conversations into meaningful business connections.
Your training will cover these topics:
1. SIX KEYS TO YOUR ATTENDEES: Reviewing what attendees care about at trade shows, and the two personality traits you need to show them at the booth to gain their trust.
2. ATTRACTING: Best practices for where to stand and how to behave to attract more attendees to your booth. (Includes a photo slideshow of behaviors to avoid).
3. ENGAGING: Simple icebreaker questions that capture attention and start conversations.
4. QUALIFYING: Incisive questions to quickly uncover an attendee’s challenges, decision-making level, and value to you, and reframe their situation back to them.
5. EDUCATING: Tips for sharing information about you that make it feel relevant, compelling, and memorable to attendees.
Andy Saks (Moderator)
Owner
Spark Presentations
Trainer Andy Saks has spent the last 25 years in the tradeshow trenches. As the founder and owner of Spark Presentations, his company provides trade show booth training, talent (product presenters, booth assistants, specialty performers, and others), and related services for exhibitors at trade shows in a wide variety of industries.
Spark’s clients include global corporations like AT&T, Home Depot, and Samsung; technology leaders like Intel, NVIDIA, and TrendMicro; plus startups and small businesses.
Over hundreds of trade shows and conferences across North America, Europe, and beyond, Andy and his team have seen how these events bring businesses and customers together to engage as people. As our communication becomes more electronic and disconnected, these face-to-face interactions become more rare and valuable.
Andy is also the author of The Presentation Playbook: Become a Most Valuable Presenter, which teaches business speakers to design and run speaking “plays” the way a coach calls a play in the big game.
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