
From Feedback to Results: Using Data to Enhance Customer Experience
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Discover how to benchmark customer satisfaction and compare your program with peer institutions using the NACUFS Customer Satisfaction Benchmarking Survey. This survey provides the essential data needed to address key questions regarding student satisfaction.
Designed to offer campus dining leaders real-time insights into student experiences across residential dining halls and retail units. This customizable survey, developed in partnership with Touchwork, evaluates 25 key performance indicators, including food quality, customer service, the dining environment, and more.
With personalized reports and dynamic benchmarking data, you will gain a clear comparative view of your program’s strengths and areas where improvements can enhance student satisfaction.
To make the most of this vital benchmarking tool, be sure to watch this recorded webinar from February 13, 2025, where you will learn how to:
- Plan and customize a survey tailored to your institution’s unique needs.
- Implement best practices for launching the survey and increasing student participation.
- Maximize insights from the survey with real-time benchmarking data to guide strategic decisions

Don Stanwick
Director of Dining
University of Iowa

Johann Leitner
Co-Founder and CEO
Touchwork

Jennifer Wood
Vice President of Business Development
Touchwork
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