Executive Leadership 2026 Webinar 2: Tactical Influence™: Shape Outcomes with Ease
Includes a Live Web Event on 12/01/2026 at 2:00 PM (EST)
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Register
- Non-member - $99
- Institutional Member - Free!
- Industry Member - Free!
- Associate Member - Free!
- Associate Organizational Member - Free!
- Student Member - Free!
Influence isn’t about saying the right thing; it’s about knowing when to speak, when to pause, and how to position yourself so others choose alignment. Tactical Influence™ reveals how leaders shape decisions, build buy-in, and guide outcomes through intentional communication, credibility, and trust.
Every day, leaders are expected to influence decisions without authority, navigate competing priorities, and lead conversations amid emotions, risk, and uncertainty. Yet most influence breaks down, and decisions stall, not because leaders lack expertise, but because they misread the moment.
In Tactical Influence™, Pamela shows leaders how influence actually works in real-world environments where outcomes matter. Drawing from years of undercover work, federal prosecution, and behavioral research, she reveals how subtle communication signals shape trust, resistance, and decision-making in real time.
This webinar will equip leaders with practical strategies to guide conversations, reduce friction, and create the conditions for decisive action, without pressure, manipulation, or over-explaining. The result: clearer decisions, stronger alignment, and trust that becomes a measurable competitive advantage.
Learning Session + Live Q & A
Learning Objectives:
1. Position Yourself for Influence Before Decisions Are Made: Understand how credibility, authority, and trust are established through timing, presence, and behavioral signals so you can enter conversations with established credibility.
2. Guide Conversations Toward Timely, Confident Decisions: Learn how to recognize hesitation, resistance, and alignment in real time and adjust communication to prevent stalling, escalation, or second-guessing.
3. Turn Trust Into a Measurable Competitive Advantage: Apply practical strategies that reduce friction, strengthen buy-in, and improve execution without pressure, manipulation, or over-explaining.
Pamela Barnum, M.P.A., J.D.
Former Undercover Police Officer, Federal Prosecutor, and Trust Expert
Pamela Barnum equips leaders with high-stakes communication strategies that turn trust into a measurable competitive advantage. A former undercover police officer and federal prosecutor, Pamela draws on years of real-world experience where credibility, perception, and communication directly shaped outcomes. Today, she helps leaders signal trust, read people accurately, and influence results through intentional communication. Known for her compelling stories and practical tools, Pamela delivers actionable strategies audiences can apply immediately.