Campus Dining Storytelling: A Strategy-Based Approach - Live Webinar

Includes a Live Web Event on 10/29/2025 at 2:00 PM (EDT)

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- Non-member - $49
- Institutional Member - Free!
- Industry Member - Free!
- Associate Member - Free!
- Associate Organizational Member - Free!
- Student Member - Free!
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How well-regarded is your dining program? Who knows your incredible stories, programs, and people? In these trying times when resources may be scarce, it is paramount that our stories be told at every level: Internally, on campus, locally, and even nationally. It has been said that "It's not who you know, but who knows YOU!" In this presentation, you will hear actionable ideas from across the country and best practices from leading dining programs. You will also hear how to categorize storytelling examples based on various criteria in order to develop and deploy a comprehensive strategy.

This session will highlight the need and benefits of storytelling, explore target audiences, and help to build a strategy for your program.

This learning session is geared towards dining directors and marketing teams, and will include a live Q & A after the presentation.

Learning Objectives:

Leverage storytelling to elevate your dining program’s visibility and influence.
Map audience segments to targeted messages that resonate across multiple levels.
Design a storytelling strategy grounded in best practices and real-world examples.

Evan Olsen

Director of Dining

Florida Institute of Technology

Evan received his business degree from the Dedman School of Hospitality at Florida State University in 2003. He worked for Aramark at Florida State as the Catering Manager, coordinating large events including Doak Campbell Stadium skybox catering. From Tallahassee, Evan moved to Macomb, Illinois, to take the role of Catering Director with Sodexo at Western Illinois University, leading the premier catering program in the area. He worked with Sodexo’s national catering team to develop standardized recipes and brochures. He is currently the Director of Dining at the Florida Institute of Technology, located on Florida’s Space Coast, and leads the Residential Dining and Catering programs. He also heads up Campus Dining marketing efforts, Human Resource functions, and assists in numerous Student Government initiatives. He has two children just starting college.